Tag bard

Die führende Digitalmarketingagentur AnalyticaA präsentiert FraMar – ein bahnbrechendes Framework für den Einsatz von künstlicher Intelligenz (KI) im digitalen Marketing. Dieses innovative Framework kombiniert umfassendes Wissen von AnalyticaA im Bereich des digitalen Marketings mit den neuesten Fortschritten im Bereich der KI.

Die Rolle der KI im digitalen Marketing

KI gewinnt im digitalen Marketing zunehmend an Bedeutung. FraMar adressiert die Bedürfnisse von Unternehmen in einer digitalisierten Welt und ermöglicht es ihnen, wettbewerbsfähig zu bleiben. Es bietet einen strukturierten Ansatz, um KI-Technologien wie ChatGPT und Google Bard effektiv einzusetzen.

Kernfunktionen von FraMar

FraMar dient als umfassender Leitfaden für die Auswahl geeigneter Marketingbereiche und KI-Tools. Es zielt darauf ab, langfristige KI-Prozesse in Unternehmen zu entwickeln und bietet einen klaren Überblick über relevante Marketingbereiche für den Einsatz von KI.

Flexible Anwendung von FraMar

Das Framework ist flexibel einsetzbar und richtet sich an ein breites Nutzerspektrum – vom Einsteiger bis zum fortgeschrittenen KI-Anwender. Es unterstützt Unternehmen bei der Anpassung von KI-Technologien an ihre spezifischen Bedürfnisse und Ziele.

Dienstleistungen von FraMar

FraMar bietet neben der Evaluierung von Marketingzielen auch Chancen- und Risikoanalysen an. In praxisorientierten Workshops und Seminaren vermittelt FraMar das notwendige KI-Know-how. Darüber hinaus unterstützt FraMar bei der Auswahl geeigneter KI-Tools und bietet Beratung im Bereich Prompt Engineering an.

Implementierung und Anpassung

FraMar begleitet Unternehmen bei der Implementierung von KI-Lösungen und unterstützt bei der Erstellung individueller KI-Chatbots, wie z.B. OpenAI’s „Custom GPTs“. Das Framework bietet flexible Lösungen für unterschiedliche Budgets und Anforderungen.

Weitere KI Angebote von AnalyticaA

Zusätzlich zum Framework bietet AnalyticaA individuelle Beratung und einen kostenlosen KI-Marketing Quickcheck an. Mit FraMar positioniert sich AnalyticaA als Vorreiter im Bereich KI im digitalen Marketing und unterstützt Unternehmen dabei, die Vorteile der KI-Technologie voll auszuschöpfen.

FraMar – Das revolutionäre KI-Framework für digitales Marketing (https://www.analyticaa.com/ki-marketing/)

Über AnalyticaA
Die AnalyticaA GmbH mit Sitz in München ist seit über 15 Jahren Partner für Unternehmen aller Größen und Branchen im Bereich des Digitalen Marketings. Das Unternehmen bietet unter anderem Leistungen in den Bereichen SEA, SEO, Affiliate Marketing, Content Creation und Social Media an. AnalyticaA ist bekannt für seine innovativen Lösungen und hat sich als einer der führenden Anbieter im Digitalen Marketing etabliert.

Kontakt
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Sebastian Schuch
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Google unveils its ChatGPT rival, Bard (Source: Micro2media.com)

Code red
Google’s management has allegedly declared a „code red“ situation for its search business. This is due to the immense popularity and success of OpenAI’s ChatGPT. This has reportedly (https://www.nytimes.com/2022/12/21/technology/ai-chatgpt-google-search.html) prompted Google to launch its own chatbot tool, Bard. Microsoft, which has confirmed plans to invest in OpenAI. ChatGPT is planned to be integrated into its search engine, Bing. A news event has been scheduled for Tuesday, but the topic (https://www.semafor.com/article/02/01/2023/chatgpt-is-about-to-get-even-better-and-microsofts-bing-could-win-big) has not yet been announced.
Bard announcement
Google has announced a new AI-powered chatbot tool named „Bard“. Bard is built on a large language model. It aims to provide high-quality responses to user prompts by drawing information from the internet. Google CEO Sundar Pichai stated that Bard will be opened to „trusted testers“. With plans to make it available to the public soon. The move is seen as a response to the success of OpenAI’s ChatGPT. Which has received significant attention since its release to the public. Microsoft is rumored to be planning to integrate ChatGPT into its search engine, Bing. However, incorporating an AI chatbot tool into search could lead to the spread of biases and misinformation. As these tools are trained on online data.
Google’s new chatbot, Bard, has been introduced in response to the success of OpenAI’s ChatGPT. Both chatbots are based on large language models, which have been trained on large amounts of data to generate responses to user prompts. However, there are some differences between the two.
Bard seeks to combine the world’s knowledge with the power, intelligence, and creativity of Google’s language models. It uses information from the web to provide fresh, high-quality responses to users. Google has been working on its language model technology, Language Model for Dialogue Applications (LaMDA). And this, for the past two years and it is the technology behind Bard.
On the other hand, OpenAI’s ChatGPT has been released to the public. It has already been used to generate essays, stories, and answer questions. Microsoft has announced plans to invest billions in OpenAI. It has also confirmed plans to incorporate the tool into some of its products, including its search engine, Bing.
Bard vs Chat-GPT
Google and OpenAI are two distinct companies with different goals, business models, and areas of focus.
Both chatbots have the potential to impact Google’s search business. But there are also concerns about the biases and misinformation that may be perpetuated by AI chatbots trained on online data. Google CEO Sundar Pichai has emphasized the importance of introducing AI models to the world in a bold and responsible manner.
Google is a multinational technology company that specializes in internet-related services and products. It is one of the largest and most well-known technology companies in the world. It has a wide range of products including search, advertising, email, mapping, and many others.
OpenAI, on the other hand, is an AI research company focused on developing and promoting friendly AI that benefits humanity. OpenAI was founded with the goal of advancing AI in a responsible and safe way and is dedicated to developing cutting-edge AI technologies. And promoting their use in a responsible manner.
Google has a long history of working with AI and has developed numerous AI-powered products. Such as Google Assistant, Google Photos, and Google Translate. OpenAI, on the other hand, has a more focused approach, focusing specifically on developing and promoting AI technologies.
In summary, Google is a technology giant with a wide range of products, while OpenAI is a dedicated AI research company focused on developing responsible AI.
While both OpenAI’s ChatGPT and Google’s Bard are based on large language models, they differ in their approach and the scope of their capabilities. It will be interesting to see how they evolve and what impact they have on the search industry in the future.

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Lin Chang
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WC2H 9JQ London
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